- Love for Sports/Gator Sports
- Age 10-35
- They feel young because when they root for their team it energizes them
- Passion fans
- Not just casual fans but instead eat, drink, breathe for their team.
- In their free time, they still follow the news and highlights of their team
- They participate in pick up sports or leagues
- They still attend school or work but use their disposable income on their favorite teams to buy merchandise or tickets
- Mostly males but not all
- Identify and live through the team
- I believe some may not have a car and many may even use a scooter to get around the Gainesville area
- If they do drive a car, it's blue for the Gators of course
- They probably watch Netflix or Hulu and if they watch TV, they watch ESPN or live sports
- I'd say their favorite politicians are democrats just based off the notion that many college towns lean blue
- They rarely read books unless it's for school but if they do it has to be about sports
I have a lot in common with what I just described as the prototypical customer that it is almost a spitting image. Since almost everything I listed describes me besides a couple minor things, I don't think it is acoincidence. The reason I chose this opportunity was because I felt a need and so did many of my friends who share the same interests. I think that is a reason I have passion for this idea because I identify so closely to it.
I think it's great that you have such a passion for your idea, as it will help you carry it as far as you can. Also the fact that you identify so closely with your prototypical customer will make it easier for you to sell your idea to them because you know what they are looking for and what they need to hear.
ReplyDeleteHey Anthony,
ReplyDeleteYou've done a great job here of effectively creating a customer avatar for your product. You went in to great detail regarding your avatar's preferences and hobbies as well as the demographics such as age and sex. Having done this, you'll find it much easier to market towards your target segment, which is something every entrepreneur will surely enjoy.