9A- Testing the Hypothesis, Part 2

For my next round of five interviews, I decided to dive a little deeper into my interviews and find people who may be the exception in order to find out more information about my opportunity. These interviews lead me to find people who play the game of soccer, follow the game of soccer and/or have an interest in sports in general. In these interviews, I found out more information on the who, what and why. I think an important thing I realized was that just because you have an interest in the sport of soccer does not translate into a passion for a University of Florida Men's Soccer team. There are people who love soccer but yet have no interest in the team because they have no interest in the University of Florida or in collegiate sports. That is something I had not realized and that is that some people only follow international soccer or the world cup and not collegiate. This lowers the target market and some people will not spend time on our team. Even people who like sports may have no interest because they may like soccer, but not enough to watch a game or be associated with a team. I believe that is where the need differs. Not only do people want a sense of community or entertainment in the form of a men's soccer team but they need the team to fit their interests as well and a team alone will not suffice the need. The college they associate with also plays a factor. I also believe the outsider's cause for their need is skewed by the abundance of soccer teams in the world. The amount of teams causes a need for soccer in people who follow the sport but their needs are specific and a certain team is not enough to garner interest.

Inside the Boundary	Outside the Boundary
Who?: Interested in Gator Sports Interested in Soccer Interested in a sports community in Gainesville	Who?: Interested in Soccer but not collegiate Do not associate with Gators but still like Soccer Only a minor interest in the sports
What?: The need for a soccer community at the University of Florida The need for a Gator Standard men’s team at the University The need for entertainment and competition	What?: The need for just a team Must fit their interests Cannot be broad thus outside the boundary
Why?: Because people desire a sense of community Sports is popular including soccer	Why? Soccer is so vast that it is already filled by other means Our opportunity thus must fit needs perfectly Women’s team on campus fills void