23A- Your Venture's Unfair Advantage

1. Financial Capital
• UF has the financial capital to house a men's soccer team at the University. It is difficult to copy as many sports programs around the country cannot afford the sports programs to the extent that we can. It is rare to have the financial capital from the start.
2. Education
• UF contains the ability through their education to adapt to situations and find solutions.
• The resources at the University are invaluable and rare considering how prestigious this university is. We could outsource the research and capabilities but having it on campus is easier 
3. Brand Recognition
• The Gator Brand is so strong that it is valuable as the following that comes with it. It cannot be copied but it can be competed with by other strong school brands. 
4. Marketing
• Marketing becomes much easier when the brand is strong and this University does a great job marketing other sports programs. It is difficult to copy because of strong branding but is not rare to have good marketing for an organization.
5. Organizational stability
• Being able to already be a part of such a powerful organization/school is invaluable and rare. We have stability already in place and thus it is non-substitutable.
6. Labor Power
• The organization already has all the man power needed to succeed and thus that is rare to have. Yes, it can be copied and imitated but to have it right at the beginning is a positive 
7. Knowledge in Athletics
• The prestige this university has with athletic programs is rare and valuable and hard to be copied. It can be provided by other resources but difficult to sustain.
8. Knowledge in Business
• Similar to the last one, rare and valuable and hard to be copied because of the standing of the university. Other resources could provide this benefit
9. Infrastructure
• The infrastructure is built already, the stadium, athletic office, etc... as well. This is rare and invaluable because it saves money and provides much needed flexibility. 
10. Market Growth
• The market of sports here is incredibility vast and is rare and invaluable to our venture. If there was no market there is no venture.

My top resource I believe would be the Organizational Stability. I say this because being able to have a branch under a large organization opens so many doors to us that all the other resources cannot compare to and even file under.